Saturday, May 23, 2020
During my interview with my director we discussed McClellandÃ¢â¬â¢s Three-Needs Theory. This theory asserts that employees acquire one or more of three types of Ã¢â¬Å"needsÃ¢â¬ that motivate them to excel at workÃ¢â¬âthe need for achievement (Ã¢â¬Å"nAchÃ¢â¬ ), the need for power (Ã¢â¬Å"nPowÃ¢â¬ ), and the need for affiliation (Ã¢â¬Å"nAffÃ¢â¬ ). He we asked how these needs have impacted him throughout his career with managing employees, managing managers, and how these needs have changed in himself throughout his own career. One thing that surprised me the most in the interview is when we discussed his needs throughout his career and how they fit into this theory. In our course module it is said that it is understood that the best managers tend to be higher nPow and lower nAff, asÃ¢â¬ ¦show more contentÃ¢â¬ ¦This was a significant pay cut from this previous job and gave him much less power than he would have had as a vice president, but as he expressed to me he has a much higher nAff and nAch than nPow. With this role he took on he could be a part of the team and be available to all of us. Building a successful department and being our leader gives him that ability to meet his nAff needs by being more involved with the day to day actions and his nAch needs are met by building the most successful department in the organization. He states that his current day needs match the needs he had as a young employee long ago. Similarly according to Seiver and Troja (2014) two studies were conducted to examine the relationship between motivational variables and satisfaction and success in online learning. College students enrolled in face-to-face psychology classes and who had taken at least one online course were surveyed. In study number 2, two hypotheses were tested: Students high in need for mastery would be more satisfied with online learning and more successful in school. Neither of these hypotheses was supported. The results from these two studie s suggest that the need for affiliation may play a significant role in a studentÃ¢â¬â¢s satisfaction with their
Tuesday, May 12, 2020
When an author uses humanistic elements in his or her writing, such as emotion, those works tend to hold more meaning to the reader. Emotion can serve as the catalyst within literature in order to give the audience something to empathize upon. This technique allows the author to make a direct connection with the reader since he or she probably has an understanding of how various emotions can effect an individual; this is a consequence of being human. The broad variety of different emotions that Kate Chopin fit into Ã¢â¬Å"The Story of an HourÃ¢â¬ presents the story with a perspective that is very intelligible. While some readers may not understand what it is like to live a sheltered life due to marital convention, Chopin laid out the emotional path that the protagonist takes and simplified it into individual, coherent feelings that a woman in the late nineteenth-century might have went through under these circumstances; she did an efficient job at telling the story of shock, suspe nse, and surprise during this poor ladyÃ¢â¬â¢s last hour. Mrs. Mallard is described as a young woman with a heart condition that prevents her from getting too riled up without running the risk of working her heart to death; it could be said that this is a representation of married women living during this time period. As it is stated in the story, she has Ã¢â¬Å"a fair, calm face, whose lines besp[ea]k repressionÃ¢â¬ and up to this point has not been at liberty to openly express these emotions due to her shelteredShow MoreRelatedKate Chopin s An Hour1812 Words Ã |Ã 8 PagesAuthor Kate Chopin is famous for some of the most influential feminist stories and novels in the Western canon. Ã¢â¬Å"The Story of an HourÃ¢â¬ is one such text. In this story, Chopin tackles many of the concerns that are essential to feminism, including the willpower and expression of a womanÃ¢â¬â¢s distinctive identity separate from the identity of her husband and the right of a woman to identify an d experience her own interests. While there is an aspect of this story that is provocative, namely, that Mrs. MallardRead MoreKate Chopin s An Hour899 Words Ã |Ã 4 PagesThe author has to choose the gender of their main character, and by Kate Chopin choosing a woman it set a completely different mood to the story rather than it being a man. The time this story was written were women were suppose to be submissive and loyal to their husbands, caring and nurturing for their children, and well-bred, catering hostesses. If a woman were to overstep such boundaries, she would be considered unladylike, scandalous, or even immoral. Society looks differently upon a personRead MoreKate Chopin s The Hour1361 Words Ã |Ã 6 PagesStory of the HourÃ¢â¬ has been whether or not Mrs. Mallard was oppressed in her marriage or if she was depressed due to the lack of time she and her husband spent together. Time plays a crucial role in the story, from the time they have spent together, to the per iod of the story, and to the short time in which the story takes place. Ã¢â¬Å"The Story of the Hour,Ã¢â¬ is a story written by feminist author, Kate Chopin in 1894 that deals with marital instability from a womanÃ¢â¬â¢s perspective. Chopin, whose husbandRead MoreKate Chopin s An Hour1273 Words Ã |Ã 6 Pagesthe probation to ban the consumptions of alcohol, because alcohol attributed to their husbandsÃ¢â¬â¢ abusive behaviors. Three stories serve as great examples for how women were treated/viewed in overtime. One of those stories is the story of Ã¢â¬Å"An HourÃ¢â¬ , by Kate Chopin, which shows us how shows us how women were in oppressive marriages and desired freedom. Another story called Ã¢â¬Å"ProofÃ¢â¬ , which was written by David Auburn, demonstrates the negative treatment of women in a male dominated work force. Finally,Read MoreKate Chopin s The Story Of An Hour1579 Words Ã |Ã 7 PagesKate ChopinÃ¢â¬â¢s The Story of an Hour written in 1984 is a story of a wom an who, through the erroneously reported death of her husband, experienced true freedom. Both tragic and ironic, the story deals with the boundaries imposed on women by society in the nineteenth century. The author Kate Chopin, like the character in her story, had first-hand experience with the male-dominated society of that time and had experienced the death of her husband at a young age. The similarity between Kate Chopin andRead MoreKate Chopin s The Story Of An Hour1336 Words Ã |Ã 6 Pagesstatus in society as married women. In the story of an hour, the author, Kate Chopin describes the emotions of a woman who is married and tied down to this oath for the rest of her life. The author uses the ways of the society during that time to construct a story that accurately reflects the feelings of majority of women of that time. The goal of the story is to examine how women were indirectly oppressed during those times. The story of an hour is an interesting short story that begin with tellingRead MoreKate Chopin s Story Of The Hour Essay982 Words Ã |Ã 4 PagesKate Chopin was an American author who wrote two novels that got published and at least a hundred short stories. In KateÃ¢â¬â¢s short story The Story of the Hour she uses some of her traumatic event that happened in her lifespan in the short story even though it the story is fictional. A lot of her fictions were set in Louisiana and her best-known works focused on the lives of sensitive intelligent women. One-third of Mrs. ChopinÃ¢â¬â¢s stories are childrenÃ¢â¬â¢s stories. A lot of Mrs. ChopinÃ¢â¬â¢s novels were forgottenRead MoreKate Chopin s The Hour928 Words Ã |Ã 4 PagesÃ¢â¬Å"The Story of The HourÃ¢â¬ fully answers its title. It is a story about a woman living her last hour. Not so many things happen during that hour, but in contrast, many thoughts fly through main characterÃ¢â¬â¢s head and a reader can form an accurat e portrait of a womanÃ¢â¬â¢s life from these thoughts. Somebody tells her that her husband is dead. After that she dives into the whirl of thoughts regarding the impact of husbandÃ¢â¬â¢s death on her future. Some facts or beliefs make this woman think that her husbandÃ¢â¬â¢sRead MoreKate Chopin s Story Of An Hour993 Words Ã |Ã 4 PageswriterÃ¢â¬â¢s base their stories of real life experiences and feelings. Kate Chopin largely based her stories off of her own life. Kate Chopin spent her childhood years in an alternative and matriarchal Louisiana town with a family that was unconventional. She challenged her nineteenth century sexist society and used her own life to put strength and feminism into her stories like Ã¢â¬Å"The StormÃ¢â¬ , Ã¢â¬Å"DesireeÃ¢â¬â¢s BabyÃ¢â¬ and of course Ã¢â¬Å"The Story of an HourÃ¢â¬ . She lived with her mother, grandmother and great grandmotherRead MoreKate Chopin s The Story Of An Hour1921 Words Ã |Ã 8 Pagesapproaches. For Kate Cho pin, the famous author of Ã¢â¬Å"The AwakeningÃ¢â¬ and Ã¢â¬Å"The Story of an HourÃ¢â¬ , her most successful approach was to provide audiences with short stories that proposed meaningful and strong messages. However, Kate ChopinÃ¢â¬â¢s powerful feminist images that were present throughout her writing has mostly flaunted Chopin as only a Ã¢â¬Å"pioneering feminist writer,Ã¢â¬ which has led to other messages Chopin incorporated in her writing into being overlooked. In Kate ChopinÃ¢â¬â¢s, Ã¢â¬Å"The Story of an HourÃ¢â¬ , the short
Wednesday, May 6, 2020
The main characters in this play are trapped by either design or circumstance in a situation. This means that away from the story line each character is trying to escape from their own little entrapment brought on from either another or that character itself. Little Voice is the most trapped. We will write a custom essay sample on Trapped Characters or any similar topic only for you Order Now Mari, Ray say and Mr Boo trap her all in their own special ways. The only times in the play when she has escaped, is when her Dad visits her in her dreams, when she listens to her records and at the end of the play when Billy comes to rescue Little Voice from the fire. The structure of this play goes as followsÃ¢â¬ ¦. Introduction, leading on to the big scene, major scene, The die down where everything starts to go wrong and then the last scene where everybody leaves their past roots and starts up a new life this is also known as escaping from the old and going to the new. The scene where Little Voice escapes, I think, is shown in two places, where Little Voice and Mari are having an argument and Mari is trying to force Little Voice in staying with herÃ¢â¬ ¦. Ã¢â¬Å"Mari: LVÃ¢â¬ Ã¢â¬ I beseech you. I beseech you, LV.Ã¢â¬ Ã¢â¬Å"I beseech you! I beseech you!Ã¢â¬ Ã¢â¬ LV:Ã¢â¬ Ma names Laura. And then Laura leaves Mari by herself, and they are both alone now. These few lines are showing Mari begging for LVÃ¢â¬â¢s forgiveness. The other showing of escape with LV is when she goes to see Billy right at the end of the play, to exercise his birds and she lets the dove go free, which can also symbolise freedom. I think that the only person in this drama that doesnÃ¢â¬â¢t escape was Sadie. I think this because, She was actually always trapped by Mari, She was just tagging along all of he time, towards the end Mari told her to go away by saying, Ã¢â¬Å"Your too quiet to be my friend you, Fuck offÃ¢â¬ But then at the end of the play when Ray leaves Mari she goes running back to Sadie. As you can see Sadie just goes along with whatever Mari says because she would never be able to get a word in edge ways. I think that this is why at the end of the play LV escapes and says what she has to say. These few lines show how LV and Mari are totally different. Jim Cartwright shows great structure in this play by wrapping each scene around the man character for that scene. This works very well because it shows each character in detail, for example their highlights or their downside to them. Each character has its own different functionÃ¢â¬ ¦. LV: She is the structure of what the play goes around. She starts off as a quiet little nothing that is always getting in the way of Mari and Ray, She is also at the beginning of the play a Ã¢â¬ËsilentÃ¢â¬â¢ character, as she never says anything, it s almost like she is either autistic or as if she has just recovered from traumatic experience. But by the end of the play she has come alive, as now she has overcome her fears of other people tormenting her. I found that each character had another character that was similar to the other in some way, Mari and Ray Say, they were both loud, argumentative, they both only loved Little Voice for her money, and they both had a poor ending when LV said that she didnÃ¢â¬â¢t want to do another show because neither of them never listened to what she had to say, so by the end of the film there was nowhere for them to go so they would have to start a new life with nothing. The next two characters that resembled one another in some way were Sadie and George. Most people see these two as background characters as they hardly ever speak and they are only in that scene so that another one of the characters can speak. I feel that these two people get pushed out of the play a lot. Billy pushes out George and Mari and Ray Say elbow Sadie out. Finally you can guess who is coming next, yes, Little Voice and Billy, They both start off as somewhat quiet characters as when they first meet it seems like neither of them have a tongue, But by the end of the play they have gradually worked themselves up to be the bravest and the most powerful characters as they both have each other and they havenÃ¢â¬â¢t lost anything (that they wanted!) through this whole situation. This likeness of characters and consequences is called echoing. There are lot of key lines in this play that represent what will/can happen in the future of the play, for example, Mari: And looky here, LV. Prink prink. As we leave, star spangling down the club, the artiste, the minder and the Mum. This is important in the play as Mari is thinks that everything is going to be great in the future but doesnÃ¢â¬â¢t realise that Little Voice only said that she wanted to do the performance once, and the audience realise this, so they know that everything is going to go wrong towards the end, as well you see her dad wave goodbye at the end of her performance (only in the play) which could mean that she isnÃ¢â¬â¢t going to sing in front of an audience as she will only perform when her dad is watching. Another key line could beÃ¢â¬ ¦. Ray: For god sake, wise up and fuck off. This is a key line because, Ray is trying to tell Mari that all he wants is Little Voice for the money, but he is trying to tell her in a blunt kind of way so that (as he thinks) he will not hurt her feelings as much as he would of if he had just walked out, and as well he is just arguing with her to try and blame her but really it is his fault because he just used Mari to get to Little Voice. The most useful/ base of the play moment is when Ray Say and Mr Boo hear Little Voice for the first time outside her bedroom. This is important because straight after that clip Cartwright shows to the audience that Ray is using Mari, he displays this byÃ¢â¬ ¦. They were all (Ray, Mr Boo Mari) going down to the pub, and Mari calls him along and he says that he wants to stay and listen to her, which makes Mari realise that maybe he is using her as the day before he said to Mr Boo that sheÃ¢â¬â¢s the one, and Mari thought that he was talking about herself. I fell that this play was set in the end of the 1990Ã¢â¬â¢s by reason of that mobile phones were not invented, The BT van was quite modern and that the costume and staging was of modern times. The language too was very modern and simple; you could tell that the characters were of a lower class just by looking at the scenery, housing and language used, for example there is a lot of slang going on especially between Mari and Ray when they are mucking around, i.e. Mari: See Ã¢â¬â¢em all standinÃ¢â¬â¢ up then? In some cases this could show that they are both quite common, which could prove my point of them being lower class and quite poor. My favourite part in this play is at the end where Ray thinks that LV has gone mad on him because she starts acting like here heroes, (Judy Garland, Marilyn Monroe and Shirley Bassey), to try and scare him away to get him to leave her alone, besides that it is quite a shock as you are not expecting her to act like this which is good because it shows that Herman (director) has done this purposely to fool the audience. How to cite Trapped Characters, Papers
Saturday, May 2, 2020
Question: Discuss about the Marketing Plan for Oxfam Australia. Answer: Introduction A business document which can be utilized by any of the business corporation for outlining the marketing tactics and the strategies can be termed as a marketing plan. The above mentioned concept is a broader term and involves a varied range significant approaches and models which are liable in impacting the business environment of the business organization. The document also describes the advertising and marketing efforts which are required to be implemented by the corporation for attaining the long term results. The marketing plan is not a static document like a business plan, it requires timely modifications and changes, as the business grows and also as per the changing trends of marketing (Anheier, 2014). A marketing plan is a detailed description of the activities which are involved in attaining some specific marketing objectives for a time being. It also aids in determining the current position of the business corporation in the market place, targets segmented, marketing mix us ed and also the marketing goals which are to be accomplished. The marketing plan is a formal document but can also be used as an informal one and this makes it very flexible. The main purpose of developing a marketing plan is to set the entity on a specific path in terms of marketing. This document has also been considered as general responsibility from the leaders and the marketing team to lead the entity towards a winning direction. The below executed analysis has been made focus on the marketing plan of Oxfam Australia is an Australian, autonomous, not-revenue driven, common, group based guide and advancement association, and a member of Oxfam International. The business entity believes that all human being and their lives are equal and no individual should live in poverty. Moreover the entity believes that they are on the grounds of empowering the society for tackling the issue of poverty. The below mentioned are the main components on which the marketing plan has been developed . Situational analysis Description of consumers and market The business corporation's target market offers focus to individuals who need help from various worldwide parts that basically depend on the beneficent association's division (Hollensen and Opresnik, 2015). Moreover, Oxfam Australia also concentrates on neediness, education family, and well-being. The association's demands get impacted by different determinants like world's financial conditions and different political events and happenings on the planet like infection flare-up and psychological warfare. In addition, it is likewise vital to stress on the different showcasing arrangements being used by Oxfam in advancing their backings over the world. In the 21st century, both profit and non-profit organizations confront various difficulties. The quick economy condition changes in global and national circle require these organizations to recreate and actualize new destinations, procedures to address the new difficulties. The objectives and systems are valuable for the organization to appreciate an upper-hand. As a non-profit corporation, Oxfam faces different difficulties and changes concerning atmosphere changes alongside its results, financial crises and famines, vitality confinement, worldwide monetary emergencies, weapons multiplication, common assets deficiencies, and urbanization. Market analysis: Pestle analysis For adoption of the above-discussed challenges, the business organization requires to determine the environment and the market factors along with the variable which are liable in impacting the objectives, business directions and tactics (Judd, 2013). These factors are segmented into two major categories .i.e. macro and micro environment which is as follows: Political: There are different political elements that impact OXFAM in assorted ways. Initially, Oxfam has a tendency to take after the Disability Discrimination Act 1995 as they have impaired people who work for the firm. The corporation does not look after who has been working for the firm as it is a charity. Furthermore, the firm ought to likewise withstand the Sex Discrimination Act as the firm is based on charity and they need to acknowledge each individual who needs to be a volunteer (Jungbok, 2015). The law additionally requires the firm to give money to any person who needs both female and male. Finally, the National Minimum Wage Law does not commit the workers who are volunteers to get paid. Economic: The primary factors that influence Oxfam financially are the compensation levels, energy price, and labor demand and supply. Pay levels impact Oxfam in both awful and great ways. It is because workforce within Oxfam are volunteers and the main staff as the manager gets paid for the work done by them. In this way, therefore, there is a need of saving money by keeping the wages as low as conceivable in order to spare the money for the people who are in poverty and suffering. Energy prices affect Oxfam negatively as the firm needs to pay for power and energy which is utilized by them; consequently, this implies that this will lessen their donations. Social: It has been observed that there are no factors which impose effects on the organization as it is totally dependent on charity and also there are no requirements of any kinds of hosting done by celebrities and sports events, as there is no need of advertising or promotion on such a big platform. The corporation can be promoted through T.V and also small scale advertisers can be approached for doing the same. Aging population ha has been considered as one of the factors which stimulate Oxfam and it has also been observed that population has various positive effects of the charitable organizations, as it has been experienced that the old age individuals are found kinder in giving of donations to the charities like Oxfam. Technological: Internet, T.V, and radio are considered as the technological components which are liable in stimulating the business organization (Kotler, 2012). The Internet is used as the platform for making advertisements of the charity events and all other events which are made by Oxfam. Moreover, the official website of the business entity is also made available for the donations, whoever is interested in making charity; they can make use of the online portal and make the transactions. The other products and the services are made available to the consumers through an internet. On the other hand radio and TV is used by the business organizations for promoting the products to the local audience Industry analysis Oxfam is a multinational confederation that includes 17 firms which are operating in 94 economies over the globe for finding solutions to poverty and injustice if any. The main objective of the firm is to aid the individuals in attaining their rights along with managing their lives. The business entity is directly associated with the communities and has been focusing in stimulating them (Lune, 2014). The business entity is focusing on increasing the standard of living of the poor individuals. Moreover, the business corporation is also recognized a significant part of the worldwide developmental organization which is assisting in mobilizing the power of individuals so as to minimize global poverty. The business entity is majorly engaged in equipping the individuals and needed ones with practical and innovative skills as well as resources. Competitors analysis: SWOT analysis SWOT analysis is one of the models which can be utilized by Oxfam for determining the strength and weakness of the organization. This approach proves beneficial in developing the business strategies and plans for tackling with the competitors and sustaining in the business environment. Moreover, this analysis also enables the firm in developing the future plans against the threats and grabbing the relevant and appropriate opportunities. The below presented is a detailed description of the strength, weakness, opportunities and the threats of Oxfam Australia: Strength: Global supporters are considered as one of the biggest strength of the business entity and also the affiliates networks. The goals and values of the business organization are clearly defined and which makes the entity more strong. The organization also has a long and successful program history. Weaknesses The business entity should try to focus more on the safety and security of the employees and the volunteers (Businesscasestudies 2017). Moreover, the corporation is lacking in sense of consistency and accountability throughout the partners and the firm. Competition from the other organizations can also be considered as one of the weakness for the business entity. Opportunities: The business is more into providing commitments to the customers, regarding the services and products. This develops a trust among the clients and the customers and which will increase the goodwill of the corporation. A commitment should be focused towards the missions and the goals of the business entity. Threats: The business entity has been facing problems due to the lack of support of the communities. As the business entity has been working on the charity basis, s there are very fewer employees and volunteers which are committed towards the work. Critical issues The business corporation has been facing some issues due to the failure of the product launch, for instance, the product launch was not as good as expected of the exact loktha paper produced by the mulberry paper. The business organization has been following infringement policy and also the cost structure is also not clear which has been developed as the serious concern for the entity. Oxfam has been facing serious issues from the Bhaktapur craft papers and mulberry papers. Availability of the labor is also one of the main concern for the entity (Beneke and Trappler, 2015). Marketing objectives and Strategies Critical issues Bad quality of products Intense competition due to the competitors like Bhaktapur craft papers Cost structure is unclear Excessive labor cost Untrained labors The below mentioned are the strategies and the plans which should be implemented by the organization in order to provide the solution to the above-presented issues: Improved and better methodologies can be utilized by Oxfam Australia so as to bring enhancements in the quality of the products (Ghiassi, Skinner Zimbra, 2013). This all can be done by adopting contemporary tools and technological mechanisms so ass to implement this strategy. Developing the products and quality and services will automatically enhance the value of the company which develops ways of sustaining in the competitive environment. Provision of proper training sessions for the labors and the workforce so as to develop their efficiency and potential. Adoption of better and improved techniques will enhance the productivity and efficiency of the labors and in-turn the company will be capable of retaining the employees and this will minimize labor cost. Products Oxfam has been referred as a charity brand name and is majorly involved in offering the services to the poor individuals in the economies. The business entity has launched a product by name the name of Ox-lokta paper and the same will be available in the market in the form of bundle or copies (Anheier, 2014). This paper is manufactured from the bark of the trees like evergreen shrubs etc. This paper is of fine quality and can be utilized for various printing and writing purposes and also for producing drawing sheets. The paper is eco-friendly and can is also not harmful to the environment. Marketing objectives Marketing goals and the objectives are the standards which are been prescribed by the management and marketing heads. These objectives are required to be accomplished by the marketing team that too with an effectiveness and efficiency (Berman, 2015). The below presented are the marketing objectives which are required to be attained by the marketing team of Oxfam Australia: The business entity needs to plan for adoption of the contemporary means and mediums of promotions and advertising so as to increase the brand awareness and which will also enhance the market share. To promote the products and services on global platforms so as to maximize the international charities through a partnership with various community associations. Marketing strategies Targeting: The targeting strategies of Oxfam have been developed on the basis of two major segmentation and which are behavioral and cultural segmentation. Behavioral segmentation: The item will be purchased by people who are profoundly proficient (Upson et al., 2012) Medium level use associations basically will utilize this item Cultural segmentation Religion is likewise essential. Essentially utilized by religious individuals in composing otherworldly considerations Targeting alludes to making a gathering or things an objective to be followed up on. At the point when a firm comprehends its objective market, correspondence ends up noticeably less demanding among the firm and the intended interest group. Oxfam magnanimous association target advertise incorporates the people living in poor conditions and requires help from each religion, districts, range, and so on around the globe (Yu, Wang and Brouthers, 2015). The association's objective market additionally focuses on people living bad form particularly young ladies and ladies. Positioning: Situating alludes to a marketing strategy that spotlights on making a brand involve the particular position about the competing brands and clients mind. The traits that get attributed by the customers incorporate its standing quality, the sort of individuals utilizing the items, the strength and weakness alongside any paramount or unordinary attributes represented, the cost and spoke to esteem Oxfam key situating depends on what the firm does, offer and what characterizes Oxfam. The firm fundamental target is to help the destitute individuals, and that treated with shameful acts (Pavlou and Stewart, 2015). The firm offers philanthropies to the needy individuals and helps the individuals who are dealt with unfairness to battle for their rights. Hence, Oxfam is a magnanimous association. Ansoff matrix The business model suggests four major marketing strategies which hinge on the new r the existing products and the services of the business organization. This approach also provides focus on the markets whether it is new or an existing one. All the four strategies are having differing levels of risks and are explained below for Oxfam Australia: Market penetration According to this strategy, the Oxfam will be involved in expanding the market share inside existing business sector portions (Oxfam 2017). This can be accomplished by offering more products and services to the well-established clients or by finding new clients inside existing markets. In this strategy, the business entity will have to adopt a low pricing strategy so as to develop the market share in a new region. Product development In this concept, Oxfam will be making modifications and development of existing products and introduction of new products for existing markets. Product development includes thinking or developing an idea about the requirements of the customers and how they can be addressed so as to provide customer satisfaction. Market development This strategy will require the business entity to adapt better and improved mechanisms for finding new markets and regions for existing products. Marketing segmentation and further segmentation of business sectors distinguish new gatherings of clients. DiversificationThis strategy will be aiding the business entity by moving new products into new markets and regions (Jennifer, Isely Fidel, 2009). It has been considered as one of the most hazardous methodologies. The more the business entity will move far from what it has done in the past the more vulnerability are made. Nonetheless, if existing exercises are undermined, broadening spreads chance. Marketing mix Decisions and Actions Product: Oxfam has been introduced as a charity brand name and is significantly associated with offering the administrations to the poor people in the economies. The business corporation has introduced a new product by name of Ox-lokta paper and a similar will be available in the market as package or copies. This paper is produced from the bark of the trees like evergreen bushes and so on. This paper is of fine quality and can be used for different printing and composing purposes and furthermore to produce drawing sheets. The paper is eco-accommodating and can is likewise not destructive for the earth. Price: Price is the value for the products and the services offered by the corporation and also the success and failure of the product depends on the same (Smith, 2014). The prices of the products in Oxfam Australia differ on the basis of the materials used in manufacturing. For instance, a minimum price of the paper is 5 Australian dollars and a maximum is 25 Australian dollars. Market penetration strategy is the initial strategy adopted by the firm. Place: The major focus of the entity is diversifying the business all over Australia and various strategies are being utilized for attaining this objective (Kaufmann, 2012). Distribution channels like wholesalers, retailers, and outlets are utilized by the corporation to spread its item. The association has additionally reached schools and universities to appropriate its services and products. Promotion: The business entity has been making use of the internet as a major medium of promotion and additionally radio and T.V has been used by the entity for advertising the products and the services (Reich, 2017). Moreover, for making the availability of the products in international markets, contemporary mediums should be adopted. People: The business entity has a limited availability of labor and workforce which are engaged in the processes and operations. Process: The organization is involved in providing services to the poor individuals through the various affiliates spread all over the region. The services are offered on the basis of the issues faced by the individual. Physical evidence: The online portal and the websites are the online means of executing business and it aids in providing relevant information about the firm. Action plan Marketing program Expected outcomes Implementation period Advertisement and promotion through media This will develop awareness through successful media advertisements (Hollensen, 2015) Work In Progress Social media events This will develop and enhance the partnerships and also brand awareness will also be created. Work In Progress Conclusion In the limelight of the above-executed analysis, it has been inferred that the Oxfam has been planning to expand the business which is a non-profit organization and hence the marketing plan for the same has been developed. The marketing plan comprises of various strategies and approaches which are required to be adopted by the business entity in order to attain the desired objectives. This marketing plan will also be aiding in determining the current position of the business entity in the market place. Recommendations Oxfam Australia should make use of effective marketing and promotional strategies in order to create awareness for the services and products in new and global regions. As the organization is facing issues in cost structure, so the entity should develop a clear, better and improved cost structure. Training sessions should be offered to the existing workforce so as to enhance their skills and capabilities. Reflective statement From the above carried out analysis, it has been concluded that the Oxfam has been planning for expansion and hence the above-mentioned marketing plan has been designed and developed. The marketing plan has been segmented in various stages which are described respectively. The first is Part A, which consists of the analysis of the market which is sub-divided into consumers segments, the likes, and perception of the consumers, the purchasing patterns and the trends in the market. The next part includes analysis over the three main factors which are significant for the marketing plan and .i.e. the industry, competitors and company analysis. For describing these factors use of the approaches such as Pest and SWOT has been adopted by the entity. And at last of this part, the critical issues faced by the organization have been discussed. The below mentioned are some of the issues which are presented in the marketing plan are considered as significant one: Bad quality of products Intense competition due to the competitors like Bhaktapur craft papers Cost structure is unclear Excessive labor cost Untrained labor The next is Part B, which comprises of the marketing strategies and the objectives which are essentially required to be attained by the business corporation. This part is subdivided into several parts respectively. First, the critical issues are linked with the strategies and then the recommendations over the same are presented. The further analysis consists of the description of the products offered by the entity, the marketing objectives which are pre-determined are required significantly attained. Next, the marketing strategies are mentioned which includes targeting strategy through which the business entity will be attaining the consumers and further the positioning strategy has been described through which the firm will establish the products and services in markets and new regions. The next is the Ansoff matrix which has been described for the marketing strategies which can be adopted by the organization while entering new markets. The further report comprises of marketing mixe s which include the 7 Ps. This approach will enable the business entity to develop the product and establish the market for the same in the new regions and all over Australia. And at last, an action plan has been developed for overcoming the issues and the difficulties which are being faced by the business organization References Anheier, H.K., 2014.Nonprofit organizations: Theory, management, policy. Routledge. Judd, V.C., 2013. in a Nonprofit Organization: Using the 5th PPeople.Marketing Communications for Local Nonprofit Organizations: Targets and Tools, p.5. Jungbok, H., 2015. Marketing Strategies for Nonprofit Organizations.Advances in Management,8(10), p.1. Kotler, P., 2012.Kotler on marketing.Simon and Schuster. Lune, H., 2014. Book Review: Charity Case: How the Nonprofit Community Can Stand Up for Itself and Really Change the World, by D. Pallotta.Nonprofit and Voluntary Sector Quarterly,43(2), pp.416-419. Businesscasestudies, 2017, Achieving growth through product development, Assessed on 22nd August 2017, https://businesscasestudies.co.uk/portakabin/achieving-growth-through-product-development/ansoffs-matrix.html. Tirunillai, S. and Tellis, G.J. 2014, "Mining marketing meaning from online chatter: strategic brand analysis of big data using latent Dirichlet allocation",Journal of Marketing Research,vol. 51, no. 4, pp. 463. Beneke, J. and Trappler, E. 2015, "The might of the brand: A comparative analysis of brand prevalence in an emerging market setting",British Food Journal,vol. 117, no. 2, pp. 485-505. Ghiassi, M., Skinner, J. Zimbra, D. 2013, "Twitter brand sentiment analysis: A hybrid system using n-gram analysis and dynamic artificial neural network",Expert Systems with Applications,vol. 40, no. 16, pp. 6266-6282. Anheier, H.K., 2014.Nonprofit organizations: Theory, management, policy. Routledge. Berman, E., 2015.Performance and productivity in public and nonprofit organizations. Routledge. Upson, J.W., Ketchen, D.J., Connelly, B.L. and Ranft, A.L., 2012. Competitor analysis and foothold moves.Academy of Management Journal,55(1), pp.93-110. Yu, C.L., Wang, F. and Brouthers, K.D., 2015. Competitor identification, perceived environmental uncertainty, and firm performance.Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration. Pavlou, P.A. and Stewart, D.W., 2015. Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix. InNew Meanings for Marketing in a New Millennium(pp. 218-222). Springer International Publishing. Jennifer, A., Isely, E., Fidel, A, 2009. Developing a Marketing Strategy for Nonprofit Kaufmann, H, 2012.Customer-Centric Marketing Strategies: Tools for Building Organizational Mcleish, B, 2010.Successful Marketing Strategies for Nonprofit Organizations: Winning in the Cameron, B, 2014. Using responsive evaluation in Strategic Management.Strategic Leadership Johnston, J, Zawawi, C. 2009, Public Relations Theory and Practice, 3rd edn, Allen and Unwin, Australia. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Reich, M., 2017.Racial inequality: A political-economic analysis. Princeton University Press. Smith, C.A. ed., 2014.Regional analysis: Economic systems(Vol. 1). Academic Press. Hollensen, S. and Opresnik, M.O., 2015. 3.2 Market Segmentation, Targeting and Positioning. InMarketing(pp. 183-208).Verlag Franz Vahlen GmbH. Oxfam, 2017, Oxfam Australia, Assessed on 22nd August 2017, https://www.oxfam.org.au/what-we-do/about-us/.
Friday, March 6, 2020
Anesthesia Awareness Essays - Medicine, Pain, Anesthesia Anesthesia Awareness Anesthesia is used during surgery to put people to sleep so that they don't feel immense pain, instead they sleep for the entire operation which makes the surgeons job quicker and more effective compared to operating on a living patient going through severe pain and probably moving the whole time making it a lot easier for the doctors to make a mistake that could be life altering. But in some cases patients who are under anesthesia are able to wake up during their operation "which doctors call anesthesia awareness." This situation is rare and refers to when patients can remember where they are and pressure or pain, that occurred to them during their surgery while they were meant to be under anesthesia. And so the patient wakes up paralysed because they are not fully asleep, and because of this they could be screaking and no one would be able to hear them, only after the operation would people become aware of what happened and know that for the duration of the surgery this patient was able to feel everything that was happening to them and had no chance of getting them to stop. Before the operation doctors tell their patients that they will be put to sleep for the duration of the surgery as it ensures that they don't feel any pain. But this is not the case and what they are actually doing is putting the person in a reversible coma so they have no memory of what went on in the operation and the pain they would have experienced. Today doctors use machines that monitor the patient's brain activity that allows them to see if the person wakes up so that they can reduce them from experiencing this extra pain, but this is not always recognised and some people still wake up and have to endure this pain.
Tuesday, February 18, 2020
Chronology (history) - Assignment Example The ConventionÃ¢â¬â¢s final report offered several amendments to American Constitution. These amendments were attempts to combat the ruling RepublicansÃ¢â¬â¢ policies by several measures: The Compromise of 1850 was a complicated package of bills that had been passed in September 1850. The Compromised defused a long-lasted confrontation between the free Northern States and the slave states of the South concerning the status of territories that had been acquired during the Mexican American War (1846-1848). The Compromise spared US from civil war or secession at the time. Furthermore it reduced the conflict for the following four years. The Kansas Ã¢â¬âNebraska Act established the territories of Kansas and Nebraska, voided 1820 Missouri Compromise and opened some new lands. Furthermore it permitted settlers in those lands to decide whether they would permit slavery within the boundaries of their states. The actÃ¢â¬â¢s initial purpose was to provide opportunities to construction of Midwestern Transcontinental railroad. Nevertheless it became rather problematic when the idea of Popular Sovereignty appeared. According to the Act the settlers were permitted to vote either for allowing slavery in the states, in the names of the popular sovereignty. Senator Stephen Douglas hoped that relations between the South and the North would be eased, because the South might expand slavery to newly acquired territories, though the North had still the right to abolish slavery within its states. Instead the opponents denounced the bill as a concession to the power of the South. Newly organized Republican Party that had been created in opposition to this act tried to stop the expansion of slavery and soon proved to be the dominant force in the North. Under the terms of Treaty of Guadalupe Hidalgo Mexico ceded New Mexico and Upper California to the United States. The territories also known as Mexican Cession included